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Digital Marketing

Learn to grow a real audience and business online.

Every business needs an online presence, and someone who understands how to build one. This course covers the practical fundamentals of digital marketing — search engines, social media, and online advertising — with an emphasis on real, measurable results.

You'll work on real or simulated campaigns throughout the course, learning to plan, execute, and measure digital marketing efforts rather than just studying concepts.

Curriculum

What this program covers

1 Search engine optimization (SEO) fundamentals
2 Social media marketing and content strategy
3 Online advertising basics (search and social)
4 Email marketing fundamentals
5 Analytics and measuring campaign performance
6 Building a basic digital marketing plan
Outcomes

What you'll walk away with

  • Practical SEO and social media marketing skills
  • The ability to plan and run a basic digital marketing campaign
  • Comfort reading and acting on marketing analytics
  • Readiness for entry-level digital marketing roles or freelance work
FAQ

Frequently asked questions

Yes — many students take this course specifically to market their own business rather than pursue an employed marketing role.

No specific technical background is required, though our Graphic Design course pairs well with this one for students interested in both.

Yes, fundamentals of paid search and social advertising are covered alongside organic strategies like SEO and content.

Ready to join Digital Marketing?

Tell us your goals and preferred schedule and we'll help you find the right batch to start with.